HRH Princess Dina Mired is a well-known passionate global advocate for Cancer Control and Non-Communicable Diseases and mother of a cancer survivor. HRH Princess Dina currently serves as the Honorary President of European Organization for Research and Treatment of Cancer (EORTC), Patron of International Society for Paediatric Oncology (SIOP), Member of WHO Expert Group for the Elimination of Cervical Cancer and Member the United Nations University (UNU) High level Advisory committee for Gender and Health Hub. Princess Dina is also the Special Envoy for Vital Strategies for NCD’s. Princess Dina served as President of the Union for International Cancer Control (UICC) from 2018-2020 was the first Arab and non-medical person to have been elected in such a prestigious global post.  Prior to that Princess HRH Princess Dina led the King Hussein Cancer Foundation (KHCF) as Director General from 2002 – till June 2016. Princess Dina transformed the non-profit into the most successful advocacy and fundraiser organization for cancer control efforts in Jordan and an internationally known brand and leader not only in Jordan but also in the global movement for people affected by cancer. On Sept 11th 2011 Princess Dina delivered, the keynote speech on behalf of all civil society on the opening of the United Nations General Assembly first ever High-Level Meeting on NCD’s. In September of 2018, Princess Dina was chosen again to speak at the third high level meeting on NCDs as “Eminent Champion of the fight against non-communicable diseases”.